99/ 100
Robust

WHICH? LIMITED

Active00677665|Private Limited Company|Est. 66 years ago|Updated 12 Apr 2026
Financial Health
Compliance & Legal
Governance & Structure
Network Risk
Operational Quality

WHICH? LIMITED (00677665) is a long-established private limited company based in the United Kingdom, with over 66 years of operating history since 1960. The company operates in the publishing of consumer and business journals and periodicals sector. Our database holds 77 signals from 11 official sources covering this company's filings, appointments, and regulatory records. Risk assessment: 99/100 ("robust"), reflecting a strong compliance and financial profile.

Key Facts

Status
Active
Company Type
Private Limited Company
Location
NW1 4DF
Incorporated
13 Dec 1960
Accounts Category
FULL
Next Accounts Due
31 Mar 2027
Next Statement Due
15 Dec 2026

About WHICH? LIMITED

WHICH? LIMITED is an active private limited company incorporated in 1960 in the UK, specializing in the publishing of consumer and business journals and periodicals with eight active officers and no active charges.

Business Profile

Business Model
B2B

Directors (8)

View all
  • MC
    MS CHARMIAN AVERTY
    Secretary since 11 Jun 2015
  • MM
    MS MS ANABEL HOULT
    Director since 1 Oct 2018
  • MK
    MR KEVIN HARRY GASKELL
    Director since 1 Jan 2021
  • Director since 1 Apr 2022
  • MC
    MS CHRISTINA JANE SCOTT
    Director since 11 Sept 2024

Data Signals

View details
77
Total Signals
11
Data Sources
99/100
Risk Score

Good data coverage from 11 sources. Risk score of 99 indicates a strong compliance profile.

Financial
52
ESG
10
Compliance
8
Governance
4
Risk
2
innovation
1

Industry Context

WHICH? LIMITED is 1 of 2,544 active companies in this sector nationally (2,816 including dissolved).

13.9 yrs
Sector avg. age
99.1%
Older than peers
0.2%
Sector dissolution
Company: 66 yearsSector avg: 13.9 yrs
Older than 99.1% of active companies in this sector

Director Network

The 1 director of WHICH? LIMITED are connected to 1 other companies.

None of these connected companies have been dissolved.

Property Portfolio

WHICH? LIMITED is listed as the proprietor of 3 properties in the HM Land Registry.

Properties are located in Greater London, Wales.

Regulatory Status

FCA Regulated
FRN: 610689

Compliance & Trade

ICO Registered
Modern Slavery Compliant

Payment Practices

Period ending 31 Dec 2025
25 days
Avg. payment time
91%
Paid within 30 days
1%
Paid after 60 days

WHICH? LIMITED pays invoices in an average of 25 days. 91% of invoices are settled within 30 days — an excellent payment record.

Data Sources

This company profile is built from 11 official data sources: Ch Officers, Companies House, DWP, FCA Register, Gateway to Research, Gender Pay Gap Service, HM Land Registry, ICO, Living Wage Foundation, Modern Slavery Registry, Payment Practices.

Similar Companies

Frequently Asked Questions

What does WHICH? LIMITED do?

WHICH.

Who are the directors of WHICH? LIMITED?

Current directors include MS CHARMIAN AVERTY, MS MS ANABEL HOULT, MR KEVIN HARRY GASKELL and 2 more.

What is the SIC code for WHICH? LIMITED?

WHICH? LIMITED operates under SIC code 58142 — Publishing of consumer and business journals and periodicals.

What is the risk score for WHICH? LIMITED?

WHICH? LIMITED has a risk score of 99 out of 100, classified as "Robust". This score is calculated from 77 data signals across 11 government sources.

When are the next accounts due for WHICH? LIMITED?

The next accounts for WHICH? LIMITED are due on 31 Mar 2027.

Does WHICH? LIMITED own property in the UK?

Yes, WHICH? LIMITED is listed as the proprietor of 3 properties in the HM Land Registry, located in Greater London, Wales.

What is the publishing of consumer and business journals and periodicals sector like in the UK?

The dissolution rate for the publishing of consumer and business journals and periodicals sector in the UK is 0.2%. The average company age in this sector is 13.9 years.

Is WHICH? LIMITED still trading?

WHICH? LIMITED is currently listed as "Active" on Companies House, indicating it is still a registered company. An "Active" status means the company has not been dissolved, struck off, or entered into liquidation.

What type of company is WHICH? LIMITED?

WHICH? LIMITED is registered as a Private Limited Company, which is a company limited by shares whose shares are not offered to the general public. It is the most common type of UK company, offering limited liability to its shareholders.

How old is WHICH? LIMITED?

WHICH? LIMITED was incorporated on 13 Dec 1960, making it 66 years old. The company remains active and in good standing.

What industry does WHICH? LIMITED operate in?

WHICH? LIMITED is classified under SIC code 58142 (Publishing of consumer and business journals and periodicals). The Standard Industrial Classification system is used by the UK government to categorise businesses by their primary economic activity.

How much data is available on WHICH? LIMITED?

We track 77 data signals from 11 official government sources for WHICH? LIMITED.

Data verified: 12 Apr 2026 from 11 official sources · Data sourced from Ch Officers, Companies House, DWP, FCA Register, Gateway to Research, Gender Pay Gap Service, HM Land Registry, ICO, Living Wage Foundation, Modern Slavery Registry, Payment Practices and other official UK government databases. Verify on Companies House.